It is a lifestyle, at least that's the image Mercedes-Benz is trying to convey in their latest promotional clip for their new X-Class mid-size pickup.
Of course when one thinks of pickups in general, towing and hauling capacity comes to mind along with its performance off the beaten path. In the new X-Class trailer, Mercedes takes it off road and onto the dirt in order to show off the precisely calibrated spring/damper set-up, precise steering, agile cornering prowess and more.
There's the typical incline slope, mud pools, suspension close ups as it goes over bumps, and all of them were overcome effortlessly.
But as the world's first true premium pickup for the modern urban lifestyle, it needs to be more than just a weekend camp equipment hauler. The X-Class can be used by professionals to transport equipment securely, maybe deliver a few crates of wine to a friend, and even transport a family along with a hot air balloon.
You'll have to wait a while as the ordering books aren't open yet. Those in Europe can start ordering one this November, with prices starting at €37,294 in Germany. The X-Class will be launched in other global markets within the next two years.