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It is a lifestyle, at least that's the image Mercedes-Benz is trying to convey in their latest promotional clip for their new X-Class mid-size pickup.

Of course when one thinks of pickups in general, towing and hauling capacity comes to mind along with its performance off the beaten path. In the new X-Class trailer, Mercedes takes it off road and onto the dirt in order to show off the precisely calibrated spring/damper set-up, precise steering, agile cornering prowess and more.

There's the typical incline slope, mud pools, suspension close ups as it goes over bumps, and all of them were overcome effortlessly.

But as the world's first true premium pickup for the modern urban lifestyle, it needs to be more than just a weekend camp equipment hauler. The X-Class can be used by professionals to transport equipment securely, maybe deliver a few crates of wine to a friend, and even transport a family along with a hot air balloon.

Interested yet?

You'll have to wait a while as the ordering books aren't open yet. Those in Europe can start ordering one this November, with prices starting at €37,294 in Germany. The X-Class will be launched in other global markets within the next two years.

 

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Smart play on advertising since I have a feeling you won't see the typical truck people here, instead its just mostly people who used to buy SUV's but had no real need for the massive rear cargo area, so this is a cool alternative. After all if you aren't going to use all that extra real estate but still want something with the wheel base to go with it, play it cool :D
 

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If I wanted to get into the dirt with a pickup, there are other options out there like the Ford Raptor or Ram. But those are more heavy duty vehicles, which I assume most of those who are interested in the X-Class has no need for. I'd much prefer a comfortable cabin with an additional bed to carry smaller items.
 

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Mercedes may be advertising it as a mostly on road pickup, but the truck can handle off road driving very well. Just look at that axle oscillation!
 

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Knew someone who wants a premium pickup but there was no other option aside from a F-150. The X-Class perfectly fills that void in the segment and it could reach those untapped buys who don't see any other option aside from Ford.
 

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Knew someone who wants a premium pickup but there was no other option aside from a F-150. The X-Class perfectly fills that void in the segment and it could reach those untapped buys who don't see any other option aside from Ford.
Its probably why back in the day Lincoln had their own version of the F-150 which was a nice attempt. The best thing they can do now is bring it back with a lot of Navigator DNA. New Navigator is nice enough that it can take away from German SUV makers.
 

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May be a bit late for Lincoln with the new X-Class and if it proves to be successful BMW may come out with their own to compete with Mercedes.
 
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