Mercedes new flagship pickup has been getting fairly mixed responses across the industry. VW and BMW in particular have said some pretty scathing things about, feeling that it doesn't quite deliver on its premise. VW boss Michael Bartasch said that VW would have done a much better job in differentiating it from it's Navara underpinnings, and time will tell if they makeover they have done is enough. One of the heads from BMW called it 'appalling' saying that if BMW was ever to do a pickup that it would be based on a proper architecture like the X5.