[Henrik]

Just wanted to get some input from you guys of who you think are the biggest rivals to the X Class. As there aren't really any other luxury brand pickups the only real competition that I can think of is the Toyota Hilux, VW Amarok, Sierra Denali and F150 Platinum.

 

[Reuben]

There are a lot of premium electric pickups that will be coming to market in the next few years, though those will appeal to a different audience. Tesla is rumored to be working on one and I dont know if you seen the newer concepts from Rivian and Atlis.

 

[benzventure]

Consumers are getting over the need for a body on frame pickup which results in utilizing some SUV/Crossover/CUV platform that every automaker has

 

[Henrik]

Ford has also announced that a F150 HD Special Edition is returning for 2019 and it starts at a whopping $84k. Just a note that's more than a $50k premium over the standard F150.

 

[benzventure]

Not surprised as we're in a time when pickups have the appeal of flagship SUV's at times, and Ford does well at attracting that crowd.